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5 Reasons Why Facebook Advertising Is Perfect For Dental Offices

5 Reasons Why Facebook Advertising Is Perfect For Dental Offices Facebook makes their money off advertising, and they make a lot of it. In 2016 they pulled in $27.6 billion, and this number is expected to grow. These numbers may not be surprising, but the driving force behind the growth is something that should pique your interest. Facebook isn’t growing their ad revenue from major corporations with huge ad budgets, they’re growing it because they’re broadening their advertising base. In fact, there’s more than 5 million companies now advertising on Facebook. As a dental practice, you should be paying attention to this. Most of the growth Facebook has seen isn’t from large companies with huge ad budgets—it’s from companies of all sizes finding that Facebook is a profitable source of new customers. And if you’re looking to get more patients in the door, you likely aren’t going to find a better ad platform than Facebook. Here’s the reasons why: Detailed Targeting If you’re a dentist...

Think Your Referral-Based Practice Is Not Affected By Google Reviews? You’re Wrong.

In the past five weeks, I have made 667 calls to Oral Surgery offices. I have spoken to about 287 different offices. On average I make about 30 calls per day during the week. Here is a report of my phone calls and emails over the past five weeks: I have become pretty accustomed to seeing between 2-20 reviews on an Oral Surgeons Google Business pages. Occasionally I come across offices that are close to a hundred reviews (approximately <3%). But, when I came across Oral Surgery Tidewater (OST) I was certain I was misreading something. 300 REVIEWS?? For an Oral Surgeon? This has to be a glitch. When I connected with OST's Marketing Specialist, Ashley, I immediately realized I was not misreading anything, and there was no glitch. Over the next 30 minutes I was on the phone with her, Ashley explained to me exactly how, over the last 20 months, their practice had very intentionally and strategically invested in processes and training to go from 29 reviews to over 300! Here are my...

The Oral Surgeon’s Abridged Guide To Social Media Posting

Social media is dense and ever-changing. Each platform has elements that cross over or compete with other platforms, and each one is trying to increase their reach through myriad (and often cannibalistic) means. Instagram/Facebook followed Snapchat's lead with video stories, LinkedIn can double as a resume and a CRM, Snapchat has a news feed, Facebook let's you sell physical items, etc. Navigating this world, if you didn't grow up in it, can seem daunting. However, you can learn to love the beast. When first diving into any new system or software, it's important to understand the purpose before we can truly iterate. As my music theory told me when we were learning 4 Part Chorale compositions, "No, this isn't the foundation for all music. But it's easier to break the rules if you learn them first." Posts should be targeting two primary audiences - Patients and Potential Referring Doctors in the medical field. Under patients, we have four primary demographics that would seek care...

FYI: Youtube Is Your Gateway To Auto Generated Captions

If you’re like most social media managers, you’ve probably run into issues with adding captions for social media video. Instagram and Facebook both allow for videos and photos to be used interchangeably, and it’s not uncommon to have videos on your feed just as often as photos. There’s even video amidst photo albums, that autoplays just as any other video would: Video is great, but it’s not always appropriate. Fortunately, Facebook and Instagram timelines begin playing videos sans sound. This lets the user choose whether or not they want to go to the effort of pressing that little speaker button in the corner and get the entire video experience. For marketers, it became obvious very early on that video was more engaging than photos, but you had to catch the attention early, and without relying on sound. I can’t say for sure, but I’m assuming this is why movie trailers have about a 5 second “highlight” moment to announce what you’re going to see. Watch to the 5 second mark. It's...

Dental PSA: Stop Wasting Your Time on Social Media

I have had several conversations lately with oral and maxillofacial surgeons, dentists, and office managers about the topic of social media usage to promote the practice. What has continually come up is the fear of HIPAA violations.Initially, I looked at this fear as a very good and respectable fear. I thought it meant that the practices and their staff were making sure to respect their patients and established laws. That is not the case, though. After digging in a little deeper, I realized that this fear comes from a lack of education and is causing dental offices to take one of two routes: They choose to not use social media at all. They post the most generic and news-style content possible. First, because social media has proven to be very effective in many industries, it is only going to continue to become more valuable for the businesses that understand how to use it effectively. Second, I would say that re-posting or sharing news-style content on social media that has no...