Blog
5 Reasons Why Facebook Advertising Is Perfect For Dental Offices
5 Reasons Why Facebook Advertising Is Perfect For Dental Offices Facebook makes their money off advertising, and they make a lot of it. In 2016 they pulled in $27.6 billion, and this number is expected to grow. These numbers may not be surprising, but the driving...
Think Your Referral-Based Practice Is Not Affected By Google Reviews? You’re Wrong.
In the past five weeks, I have made 667 calls to Oral Surgery offices. I have spoken to about 287 different offices. On average I make about 30 calls per day during the week. Here is a report of my phone calls and emails over the past five weeks: I have become pretty...
The Oral Surgeon’s Abridged Guide To Social Media Posting
Social media is dense and ever-changing. Each platform has elements that cross over or compete with other platforms, and each one is trying to increase their reach through myriad (and often cannibalistic) means. Instagram/Facebook followed Snapchat's lead with video...
FYI: Youtube Is Your Gateway To Auto Generated Captions
If you’re like most social media managers, you’ve probably run into issues with adding captions for social media video. Instagram and Facebook both allow for videos and photos to be used interchangeably, and it’s not uncommon to have videos on your feed just as often...
Dental PSA: Stop Wasting Your Time on Social Media
I have had several conversations lately with oral and maxillofacial surgeons, dentists, and office managers about the topic of social media usage to promote the practice. What has continually come up is the fear of HIPAA violations.Initially, I looked at this fear as...
5 Step Checklist: HIPAA Compliant Social Media Posting
Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and your...
Stages Of An Effective Email Campaign for Dental Offices
For the vast majority of dental offices, email marketing is relatively unexplored territory. And for good reason—after all, how much interaction with your patient’s daily lives is expected, or tolerated? More importantly, how can a dental office produce ongoing,...
Your Primary Image
Your Primary Image Doug Taylor, Marketing Director Often times, oral surgeons come to us thinking they just need a logo. Or just a website. Or just some new photos for their social media. Of course, all these things are important. Forming a solid, professional brand...
Relationships and Transparency
What Every Oral Surgery Practice Needs In Order To Be Effective. Patrick Fischer, Creative Director If no one is talking about your practice, there might be something you could change. Often times extremely talented and intelligent providers are confused why they...
Ongoing and Permanent Marketing
The difference between ongoing and permanent marketing elements. Patrick Fischer, Creative Director When I was young, both my dad and younger brother visited the chiropractor. The chiropractor treated them in the office, and then sent them on their way...
